Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Adolf Dassler launched Adidas after splitting from his brother's Puma ... soccer, and tennis. Seeing the trefoil boosts athletes' motivation and determination worldwide. It has proudly adorned ...

Christian Pulisic and Puma have teamed up for a new signature collection from the U.S. men's national team star. The "Stealth" collection features boots, a hoodie, pants and a tee that utilize an ...

When designing her new FENTY x PUMA Avanti shoes ... her love of the sport of soccer. “I was inspired by the culture of it. I’ve always been obsessed with soccer cleats, because I was never ...

Jojo Korsh/BFA.com Embracing the soccer mom lifestyle was a big part of her latest Fenty x Puma Avantis campaign. Inspired by the Puma King cleats worn by Pelé during his playing years in the ...

Everybody loves a good snack.” Embracing the soccer mom lifestyle was a big part of her latest Fenty x Puma Avantis campaign. Inspired by the Puma King cleats worn by Pelé during his playing ...

Both a five-a-sider’s go-to and a core part of modern style tribes from the late nineties onwards, the PUMA King Indoor takes ...

That’s what I was drawn to,” she says again of the sneaker, specifically looking to soccer legends Eusebio, Pelé and Maradona. “PUMA has such a legacy in their archives and I wanted to ...