Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

From the classic balayage to bolder shades like electric blue, there's a perfect option for every skin type. Dare to ...

The buttery blonde is the trend that's taking the hair color world by storm in 2025. This soft and warm shade is perfect for ...

Demi Moore traded her signature long hairstyle for a shorter new hairdo on set of the Paramount+ series Landman.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Suddenly, your $500 hair coloring appointment isn’t looking too appetizing. Just like the lipstick index, hair is another way ...

From a mildew-resistant shower curtain to a set of cloud-like pillows, these products might have a more dedicated following ...

Fans of Ariana Grande, the pop star, have been rooting for a switch up from her Wicked era, in hopes that maybe a return to ...

A viral beauty trend dubbed “recession brown” is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

With an overwhelming array of brow products available— pencils, pens, pomades, gels, and more—it’s easy to feel lost in the ...

A new surgical procedure to permanently change eye color is gaining traction in the U.S. But many ophthalmologists fear ...