The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

Superfans” is not a buzz word. They are not a trend. Rather, they’re a driving force for innovation in music. As you know, ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Available in a variety of colors, the Beats Studio Pro headphones come with ANC, transparent mode, and a significant price ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Featuring a light, ergonomic design, 45 hours of battery life and active noise cancellation, the Powerbeats Pro 2 are some of the best running headphones going ...

Accurate Heart Rate Monitoring is being launched with the Powerbeast Pro 2. This feature gives athletes (or anyone) real-time data on their performance, with LED optical sensors pulsing over 100 times ...

There’s plenty of time ahead of the iPhone 17 launch but that hasn’t stopped the rumors from spreading and the latest one predicts a smaller display cutout on the iPhone 17 Pro Max. As per tipster ...

San Diego Padres will boast a spectacular starting lineup with the arrival of Nick Pivetta, who will leave the ranks of the ...

The Powerbeats Pro 2 is compatible not only with Apples fitness apps but also with popular third-party platforms like Peloton ...

There’s been a long debate about Shohei Ohtani being the biggest brand ever from the MLB circuit, and now the time has come ...