The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

Superfans” is not a buzz word. They are not a trend. Rather, they’re a driving force for innovation in music. As you know, ...

Bentley University students unveil top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Available in a variety of colors, the Beats Studio Pro headphones come with ANC, transparent mode, and a significant price ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Featuring a light, ergonomic design, 45 hours of battery life and active noise cancellation, the Powerbeats Pro 2 are some of the best running headphones going ...

There’s plenty of time ahead of the iPhone 17 launch but that hasn’t stopped the rumors from spreading and the latest one predicts a smaller display cutout on the iPhone 17 Pro Max. As per tipster ...