The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

Superfans” is not a buzz word. They are not a trend. Rather, they’re a driving force for innovation in music. As you know, ...

Bentley University students unveil top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Available in a variety of colors, the Beats Studio Pro headphones come with ANC, transparent mode, and a significant price ...