Armaf's latest Eau de Parfum releases in 2025 have quickly gained attention, offering fresh, exciting options for men seeking something new. These new perfumes for men combine elegance with power, ...

At BeautyWorld Middle East 2025, Armaf dismantles the conventional fragrance booth and replaces it with an immersive experience of a void sculpted in darkness, pierced by light. Here, within a space ...

From men’s fragrances to body mists to “blind buys” and beyond — today’s fragrance trends are raging on TikTok Shop. The e-tailer is propelling fragrance brands new and existing to new heights, data ...