The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

His line would go on to produce several iconic sneaker releases including the YEEZY 700, 300, Foam Runner and Slides. On Oct. 7, 2022 adidas announced they would be ending the line after Kanye ...

After more than two years of disputes, Adidas and Kanye West have officially ended the conflict. On Tuesday, October 19, the ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...