Her pink headband, denim overalls, and sing-songy voice were not by happenstance. The entrepreneur has a method to her madness.

The streaming wars have been messy, and they’re certainly not over, but Netflix already won. The only question left is exactly how rich the spoils of victory will be. And you better believe Netflix is going to find out.

Popular children’s YouTube star Ms. Rachel is moving to Netflix with episodes starting Jan. 27. With over 13 million subscribers, her channel features playful videos that promote child development through skits and songs.

A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024

The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.

Rachel Accurso, the beloved children’s YouTube star, announced a deal with the streaming service, broadening her audience and making it even easier to find her content.

Netflix is raising its subscription prices in the US, leading me to think it’s time to cancel my subscription until I actively want to watch something new.

As revealed by Omdia ’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone. In terms of video revenues, TikTok reached $63.3 billion globally – nearly doubling YouTube’s global ad revenues of $33.3 billion.

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

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Rachel Griffin Accurso started doing her YouTube videos in 2019; the most popular video has over 1 billion views.

The entertainment giant hopes the sing-songy content creator’s 13 million young fans will follow her to the streaming service. © 2024 Fortune Media IP Limited. All ...