The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.
Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an “AI judge” powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.
The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.
Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.
An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.
This year the X Games has partnered with Google to roll out a new artificial intelligence (AI) technology to help judges inform their scores —
A cat named Mittens accidentally flew three times between New Zealand and Australia this month after her cage was mistakenly left in the plane’s cargo hold.
A new non-human judge will be joining staff at the Winter X Games in 2025. With AI continuing to grow, many believe it may be time to introduce artificial intel