For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade your Prime Video plan, any movies or TV shows that you purchase or rent on Prime Video will be ad-free. Amazon added commercials to Prime Video for the same reason most of the other big streamers did: It wants more revenue.

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Another major music streaming service is hiking its subscription price.

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Amazon has raised the price of its Music Unlimited service in the US, Canada, and the UK, as reported by The Hollywood Reporter. In an update on its website, Amazon says it’s raising the price for Prime members from $9.99 to $10.99 per month (or $99 to $109 / year), while the plan for non-Prime members is going from $10.99 to $11.99 per month.

The United Kingdom is considering making households who only use streaming services such as Netflix and Disney pay the British Broadcasting Corp (BBC) licence fee, as part of plans to modernise the way it funds the public-service broadcaster.