Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. “Being in the now and being just locked-in to how I feel and the energy I have now,

Long before he dreamed of playing the Super Bowl, Lamar was inspired by Arron Afflalo and Compton's sports stars.

LeBron James just shared his excitement for Kendrick Lamar ‘s fast-approaching Super Bowl Halftime Show performance with a post on Instagram — something that might be a little pointed considering that, hours before, Drake had made headlines for dissing the basketball star.