Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...