CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th ...

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.