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Samsung has launched a new global campaign via BBH Singapore to spotlight how the Galaxy S25 Ultra, powered by Google Gemini, helps users navigate daily challenges with ease. The campaign features ...

Fake out of home (FOOH) ads have become the industry's new favourite plaything throughout 2024 as we see increased use of augmented reality (AR), virtual reality (VR) and artificial intelligence (AI).

Singapore's homebuyers just got a powerful new ally - MAIA, the city-state's first AI-powered property agent. Launched by homegrown real estate portal MOGUL.sg, MAIA is a virtual property assistant ...

Roblox is rewriting the rules of branded experiences with the launch of a new self-serve licensing platform, making it easier than ever for creators to legally build games and immersive worlds around ...

Amidst ongoing calls for a boycott and a legal battle with the Boycott, Divestment and Sanctions (BDS) Malaysia, McDonald’s Malaysia is reportedly looking to expand its fleet of outlets to 750 ...

Gen Z is rewriting the rules of online engagement, turning away from fast, chaotic content in favour of slower, more intentional experiences, according to Pinterest Predicts 2026. The platform’s ...

Omnicom will retire several long-established agency brands, including DDB, FCB and MullenLowe, as part of its integration of Interpublic into a single global group. In a sweeping restructure following ...

2023 was the year of influencers and taking the top five spots as Singapore's top ones are Naomi Neo, Noah Yap, Jianhao Tan, Tosh Rock and Kimberly Chia. These were the results of media intelligence ...

Julie's Biscuits has refreshed its brand logo more than 35 years after it was founded in 1984, giving it a younger look. Director Tzy Horng Sai said in its corporate identity guide that it was time ...

Global communications agency Redhill has unveiled PressOffice.ai, an AI agent designed to overhaul how brands and agencies handle press releases. By combining the speed of artificial intelligence with ...