Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ...

The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and ...

Australia’s Atomic 212º has been nominated across multiple categories including media agency and agency growth leader. The ...

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one ...

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & ...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a ...

A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.

The Botanist has unveiled a revamped brand identity encouraging gin drinkers to enjoy the “now." Created by The Elephant Room, which won the brief following a five-way pitch at the beginning of 2024, ...

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and ...