WPP has initiated a potential sale process for its public relations arm Burson, in a move that could mark the first major ...

Let's get it straight: we've all made beautiful films. We've all cried at the edit. That doesn't unlock the budget anymore.

BNW Developments has unveiled large outdoor installations in Dubai and Ras Al Khaimah, paying tribute to the UAE’s leadership ...

Microsoft and Publicis Groupe have announced an expansion of their long-standing strategic partnership to build a full-stack, ...

In an advertising landscape where Black Friday has become a battleground of sameness — a relentless parade of percentage-off banners and countdown timers — ...

The implications for advertising are now arriving in the GCC's own boardrooms. Coordinated salvos falling from the skies over ...

B2B marketing has a reputation: corporate, cautious, and overly technical, often seen as safe messaging, dense product ...

Data-driven commerce, social buying and dynamic pricing are redefining how CPG brands win in the Gulf’s mobile-first markets.

Short-form video apps are rapidly reshaping subscription and advertising strategies in the Middle East, with installs of ...

From ads to utility Looking ahead, our unified vision is a future where the lines blur between advertising and genuine ...

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are ...

Tawfik brings nearly three decades of experience in the global technology sector, including more than 25 years at Microsoft, ...