Two gleaming new releases from the brand's hush-hush Atelier line take aim at the Swiss bigwigs.

The Speedmaster ...

Betcha can’t buy just one. If you buy from a link, we may earn a commission. Learn more Is there a watch brand that has changed its public image more drastically over the past decade than Timex? Just ...

The new version comes in two colorways, and the launch also sees a budget-friendly chronograph model added to the lineup.