When Cynthia Chen posted photos of rugs she’d crafted based on her favorite Asian snacks — Calbee Shrimp Chips among them — Twitter noticed. Chen, a Chinese American product designer in San Francisco, ...
Calbee America, Inc. is launching its biggest U.S. marketing push to date to fuel awareness for Shrimp Chips’ modern brand refresh and the introduction of new flavors. Calbee America, Inc. Fans are ...
As Asian-inspired snacks continue to boom in the US, Calbee is positioning itself at the forefront of the trend, leaning into Japanese, Thai and Korean flavors. Melanie Plaz, VP of marketing for ...
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Calbee Shrimp Chips unveils packaging refresh
Calbee America, a US division of Japan's snack company Calbee, has announced a modern packaging refresh for its Shrimp Chips to better align with its global counterparts and stand out on shelves. This ...
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