At a travel industry conference Wednesday, United said it has seen a 25% uptick in demand for flights on weekends during which Swift has held concerts abroad. Swift is having a similar effect on domestic travel too, Andrew Nocella, the airline's EVP and chief commercial officer, added.

A sudden news has recently begun circulating online, claiming that Taylor Swift has decided to cancel the remaining concerts of her record-breaking Eras Tour. The rumor began spreading when a social media post claimed that the “Wildest Dreams” singer has decided to discontinue her tour.

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