Charter Communications’ Spectrum service launched a new brand platform, Life Unlimited, as part of a new product bundling and marketing approach aimed at competing with wireless connectivity providers.

For no extra fee, people who have a TV Select package will have access to Max (HBO), Discovery+, BET+ and AMC+ content with ads, “through a mutually beneficial new arrangement” between Spectrum and Warner Bros. Discovery Inc. This is available to current and new Spectrum TV customers.

Cable giant Charter Communications has unveiled new pricing and customer service changes for its Spectrum brand, including internet speed increases.

Charter Communications (NASDAQ:CHTR) said on Monday that Spectrum has introduced a new 500 Mbps internet plan and has boosted internet speed for existing customers to up to 600 Mbps. Beginning September 17,