Apple Intelligence could drive revenue growth in 2025 through AI subscriptions and paid features across iPhone, iPad, and Mac.

To use the feature, iPhone 16 users can press and hold the Camera Control button. Once in the Visual Intelligence interface, they can take a picture and ask ChatGPT about it. Alternatively, users can also perform a Google search with the image, similar to what Google Lens does, but in a more seamless and iOS-like fashion.