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IGN on MSN · 2d

EA Says AI Is 'the Very Core' of Its Business: What Does That Mean?

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,

Windows Central on MSN · 3d

EA shows concept video of user generated game content using AI tools, and it's a world of cardboard

During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, crafting a world of cardboard boxes.

EA's going all in on AI for video game design

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and the ability to generate Create-A-Sim outfits based on provided images. The news received mixed reactions among fans, with some claiming that it would take the fun out of the game.

XCOM 2 Game Guide · 2d

EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

DualShockers on MSN · 2d

EA Reveal Future Plans & Are All-In On Generative AI

EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.

Game Rant on MSN2d

EA Looking to Use AI to Take User-Generated Content to the Next Level

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

EA Shows Its First AI Game Concept

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

2don MSN

EA says it's going to use AI to fix The Sims 4's really annoying user content gallery

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

3d

EA aims to double audience to over 1 billion in 5 years

Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.

12h

EA Sports FC 25 review – great ideas that don’t quite reach their potential

The new EA Sports FC 25 introduces Rush mode, revamped tactics, and a new AI system, but it's not the convincing win it could ...

EA will use generative AI to completely transform user-generated content

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

Rock Paper Shotgun2d

EA confirm that Respawn’s next Star Wars Jedi game will be the series’ “final chapter”

As per EA’s recent generative AI tugathon, the third game in Respawn’s action adventure Star Wars trilogy has been confirmed ...

OperationSports.com2d

College Football 25: Adaptive AI Explained

One of the major “under the hood” features of College Football 25 is the adaptive AI, known as the Real Time Coaching (RTC) ...

How EA FC 25’s biggest new feature was inspired by Clubs

EA FC 25’s Associate Producer Tim Abel and Game Designer Kantcho Doskov assure that the new FC is the most socially connected ...

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