Amazon launched its discount storefront as an answer to the growing popularity of e-commerce companies Shein and Temu.

"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.