Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

AUSTIN (KXAN) — Earlier on Wednesday, many of our KXAN viewers sent us pictures and videos asking about a cloud that looked a little suspicious, especially with severe weather looming in the Central ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

CHICAGO (WLS) -- You may think a funnel cloud and a tornado are one and the same, but they actually mean different things. A funnel cloud is a tight rotating column of air (that is often the start of ...

Born from thunderstorms, tornadoes can cause immense devastation as they rip apart homes and toss cars like toys. But just because the terms funnel cloud and tornado are used interchangeably when ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Whether you're getting food and drinks on Coney Island or exploring the best restaurants on Chicago's Navy Pier, these boardwalk staples are BYOSF -- bring your own sticky fingers. If you're at a ...

Pectus excavatum or funnel chest is a deformity that can cause a child’s ribs and breastbone to grow inward giving the chest wall a sunken appearance. In some cases the condition is merely cosmetic, ...

NEWS AT FIVE. TONIGHT IS THE CUT OFF FOR IOWA LAWMAKERS TO PASS THEIR PRIORITIES OUT OF COMMITTEE. IT IS THE FIRST FINAL DEADLINE AT THE IOWA STATE HOUSE. ANY BILL THAT WAS UNABLE TO PASS A ...