Truvia has printed a new set of inspirational messages on its packets, and is launching a “Sweet Matters” branding content partnership with Upworthy.com and Vanessa Hill, host of the PBS video series ...

As snowy white granules rain down on a cup of coffee, words appear across the TV screen: "Sprinkle your coffee with something other than guilt." Then, the narrator intones: "Try the first ...

The food industry has created many plant-based, low- and no-calorie sweeteners to meet consumer demand for more sugar alternatives. With so many on the market, however, it's difficult to know which ...

At the Whole Foods Market in Silver Spring, Md., the self-serve coffee counter offers four types of milk and nearly every imaginable alternative to granulated sugar. There's unrefined sugar, ...

It's hard to turn on the television or open a health magazine and not see an ad for a natural, zero-calorie sweetener. I recently had the opportunity to get the scoop on some of the newest sweeteners ...

NEW YORK, Dec. 30, 2025 /PRNewswire/ -- Truvia®, the plant-based sweetener brand rooted in great-tasting sweetness without sacrificing balance, is kicking off the new year with Sweeten Your Strength, ...

The partnership brings together two brands committed to balance, community, and making everyday wellness routines more enjoyable. Through the Sweeten Your Strength Café, Truvia® demonstrates how small ...