Successful transmedia storytelling often comes from listening to audiences. For example, when overcrowding at the South by Southwest Festival in Austin, Texas led to a hotel room shortage ...
With the introduction of new advertising and marketing channels, brands have the opportunity to tell more complex—and more interesting—stories. Content on different channels and on different devices ...
Theses, Dissertations, and Final Projects Modernizing Jane Austen: The Success of ... Modernizing Jane Austen: The Success of Transmedia Storytelling / by Andie M. Petrillo. This is the metadata ...
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