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What Apple’s critics keep getting wrong about the iPhone maker’s Tim Cook era
Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook ...
How Tim Cook helped Apple out of Trump’s tariff storm — for now
As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to ...
Tim Cook’s ‘Long Arc of Time’ Prepared Apple for the Trade War
Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...
How Apple CEO Tim Cook Convinced Trump to Exempt Apple From Tariffs
When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working ...
Report: How Tim Cook helped Apple avoid Trump’s tariffs
Over the week, the Trump administration announced a set of exemptions for its tariffs imposed on products imported into ...
Tim Cook is reportedly focused on Apple Glasses — and that could be bad news for the iPhone
To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...
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Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...
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‘Killing’ the iPhone is reportedly Tim Cook’s top priority
It turns out that Tim Cook’s biggest priority for Apple is to make an industry-leading pair of AR glasses before competitors like Meta can. So says Mark Gurman, the Bloomberg reporter who is ...