When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Print-on-demand (POD) is a type of dropshipping business model where you sell customized products, fulfilling orders from ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Wait, what year is it in again? All things Y2K have been having a bit of a moment, but the revival seems to have just reached ...

Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

In a press release, Audi’s CEO Gernot Döllner said it’s hoping to tap into China’s “more tech-savvy” customers who “expect ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

For some time Netflix has been losing subscribers and falling out of favour thanks to competitors like Disney+ and Prime ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...