TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

announcing new TAG Heuer Carrera novelties at Watches and Wonders 2023 to much acclaim. Presented for the 80th Monaco Grand Prix, the new TAG Heuer Monaco Chronograph has incredible detail that ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 ...

TAG Heuer has collaborated with Hodinkee for the third time on the TAG Heuer Carrera Chronograph Seafarer x Hodinkee. The new watch takes inspiration from the 1968 Reference 2446C Seafarer ...

Coinciding with the Netflix series, TAG Heuer’s limited-edition Carrera chronograph is a tribute to Ayrton Senna and his ...

you'd think Tag Heuer would have every sport covered by ... all the while wearing his £5,500 Carrera Chronograph CBN2011 on the oche. So, come on Tag, what are you waiting for?

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...

The Grand Seiko SLGW005 recalls the high beat ... 38mm steel case. Finally, the Tag Heuer Carrera Chronograph Seafarer x Hodinkee represents the brand's third collaboration with the media company ...

LUKE LITTLER wore a luxury £5,500 as he beat Michael van Gerwen to win the World Darts Championship. The teen sensation ...

TAG Heuer's ties to motorsport run deep, having produced well-known models like the Carrera and Monaco, the latter of which gained fame as Steve McQueen's choice in the classic racing film Le Mans.