If you're a CFO with $7 million burning a hole in your pocket and were hoping to invest in the biggest marketing event of the ...

The Super Bowl is poised to reach its widest Spanish-language audience yet thanks to a shared rights deal between Fox ...

American football, MLB postseason and ‘summer of soccer’ drive Fox revenues up to US$3.6bn for the quarter ahead of Super ...

By baseball’s modern viewership standards — and the standards of some other major professional sports — the World Series was ...

It's not difficult to figure out why Taylor Swift's romance with Kansas City Chiefs star Travis Kelce captured the nation's ...

Celebrity or Influencer Partnership, CeraVe’s ‘Michael Cera Conspiracy’ campaign took a risky yet groundbreaking approach that turned viral buzz into Super Bowl success. Here is the award-winning case ...

And that was all before the third quarter wrapped. Beyond that, the audience at Las Vegas’ Allegiant Stadium at Super Bowl LVIII on Sunday (Feb. 11) featured an A-list roster of stars ...

That was fast! Matlock has been renewed for Season 2 at CBS, making it the first new show of the Fall 2024 season to be ...

Stations with the biggest audience and the most advertising gave a platform to the hosts who presented the most ...

The “Super Bowl effect” is a perfect example of how powerful big sports events can be for streaming platforms. Paramount+ gained 3.7 million subscribers in just the first quarter, simply by having the ...

“With an editorial model reliant on access to star power, reader traffic estimates shared by Comscore indicate that The Players’ Tribune has seen large swings in its audience over the years. In 2021, ...