Older individuals who are subliminally exposed to positive stereotypes about aging showed improved physical functioning that can last for several weeks, a new study. Older individuals who are ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realized, whether runners appeared to ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

Over the past 25 years, I have tried to keep an eye on the strategies of marketers in a changing world. One trend that stands out is the growing fascination with high-tech devices to identify or ...

If you’ve ever stood out on a race course holding a sign encouraging participants, it’s possible you had more of a positive effect on their performance than you realised, whether runners appeared to ...

Scientists have discovered a new way to stay active while getting older: positive thinking. A belief that older people aren't 'over the hill' may help a person stay more physically fit as they age, ...