Soft, flushed, glowing, and effortlessly romantic - Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026.

In Bustle’s Beauty Detail, we dive into the beauty bags of our favorite talents for intel on the rituals that keep them glowing. Here, Meredith Duxbury tells Bustle about her soft-girl era of beauty, ...

Highlighter has been a major glam category for years now. Around 2016 (when YouTube gurus reigned supreme), beauty lovers were obsessed with glistening shine on the high points of their cheeks, below ...

As a beauty editor I like to stay up to date on all the latest makeup trends, I must admit, I’m a complete sucker for a blush trend. Whether it's TikTok-approved looks, like sorbet blush or cold girl ...

Beauty trends have existed for centuries for now. I have lived my whole life assuming that all beauty trends are inherently harmful. That was until a couple of days back, while mindlessly scrolling ...

See why "Sleepy Girl" makeup is shaping New York Fashion Week makeup trends and transforming the fresh face makeup aesthetic.

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Just because Kylie Jenner has moved on from her 'King Kylie' full-glam era, it doesn't mean she's stopped providing beauty inspo altogether. Now, the Amercian business owner and It-girl has officially ...

The trend is less about looking flawless and more about embracing vulnerability with a little under-eye smudge and visible ...