During Samsung Unpacked 2025, we heard that the Galaxy S25 series phones have a "custom" (sort of) Qualcomm Snapdragon chip to power its features. That's pretty cool — we know Snapdragon chips perform well and we've seen what building an AI-tailored SoC allows in Google's Pixel phones.

Samsung's new flagship smartphone line predictably puts AI at the forefront of its experience. They're all up for pre-order now.

Samsung is injecting another dose of artificial intelligence into the next version of its Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a device that accompanies them almost everywhere.