The initiative brings together a refreshed visual identity, a new sonic signature, and a broader set of cultural partnerships ...
With its new ethos, the soft drink brand will unify its global expression under one platform that includes a refreshed logo and visual identity.
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
The update includes a refreshed visual identity and new variants like Lemon Mint Zero Sugar, aligned with evolving consumer ...
Sprite unveiled its new global platform, “It’s That Fresh,” with a refreshed visual identity, a new sonic branding system, ...
Adweek on MSN
Sprite doubles down on street cred to win over Gen Z
Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product ...
Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
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