The Planters NUT-rition Peanut Butter line, launched in July, has teamed with car-sharing company Zipcar for a novel promotion that engages consumers in real-world “adventures” as well as through ...
Eleven-year-old Planters NUT-rition is getting updated packaging and its first brand-specific national campaign since 2012. The NUT-rition line includes 12 different mixes of nuts, fruit and other ...
Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...
Starring brand ambassador Mr Peanut, the £2.5m campaign carries the strapline line ‘Deliciously Nut-tricious and includes a 30-second TV ad that features a selection of scenarios that Planters’ range ...
Planters has introduced Planters NUT•rition Sustaining EnergyMix, a new product developed to provide wholesome fuel to energize your every day. The new mix is a blend of honey roasted peanuts, almonds ...
Planters 'pauses' Super Bowl ad campaign featuring Mr. Peanut's death following death of Kobe Bryant
Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...
Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...
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