He was an announcer and media celebrity, but Bob Uecker might have gained more notoriety than anything else as a beer ...

There’s also his legendary run as a spokesman for Miller Lite, with Uecker starring in so many commercials for the beer brand over the years. So as we share our favorite Uecker moments ...

In the wake of Bob Uecker’s passing, one of his most memorable contributions to pop culture has resurfaced: the iconic Miller Lite “Front Row” commercial. While the ad became a defining ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

Two giants had quite a clash last Sunday during the Super Bowl, and we’re not talking about the teams that took the field. The real action on game day came in the form of the response to Bud ...

The ad was supposed to read “Mountain Cold Refreshment ... It was reintroduced in 1978 as a “diet-beer” alternative to Miller Light, which debuted three years earlier.

“Doing eight minutes on jock itch!” Brooks delightedly exclaims. The Miller Lite ad team clocked that skill, too, presenting him as the self-appointed Life of the Party even when there was no part ...

few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial. It was part of a series of spots for Miller, a product produced in his hometown of Milwaukee ...