Colorful makeup looks will never go out of style. For 2025, neon lashes are bound to be huge. Whether you’re looking to add a ...

Ipsy has named its 2024 Trend of the Year—'Clean Girl.' The Ipsy team was at Beautycon in Los Angeles on November 2-3—and ...

With all of the makeup trends that come and go, it can be hard to keep track of them all. But rest assured, those age-old vampy lips don’t have to be the only fall trend you follow. I tracked ...

This was true for makeup trends, too. It was a time of bigger, bolder looks, from bright eyeshadow and graphic eyeliner to ...

Behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting ...

With a generous amount of silver shadow and a frosted finish applied to her lids, she's proving this Y2K makeup trend to be red carpet-worthy, and for a good reason. Pack on the lip gloss if ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

We’ve seen plenty of food-inspired makeup trends take off—from latte-inspired hues to “strawberry girl” makeup —and it seems ...

Here are all the beauty trends that are uniquely and distinctly Olivia Rodrigo, plus a guide on how you can recreate them.

Check out these blue black hair color ideas to give your look a major refresh. Plus, shop for blue black hair dye.

Hazelnut hair color is a rich, multi-dimensional brunette shade with warm undertones that adds natural depth to any look.