Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which manufacturer has brought the most success to Anfield?

Liverpool and kit partner Adidas will reunite for the start of next season after their partnership was confirmed on Monday. The Reds will part with current manufacturers, Nike, at the end of the current campaign with Arne Slot's side looking to crown their season with domestic and European success.

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 million) per year.

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent royalty on net merchandise sales—pushing annual earn

Liverpool’s kit deal with Nike was worth the fourth-most of any club in Europe in 2023/24, according to a UEFA study, and significantly higher than their base rate. When Liverpool agreed their five-year contract with Nike in 2020, a comparatively low rate of £30 million was negotiated in a heavily incentivised deal.

Liverpool have announced a new multi-year kit deal with Adidas, which will see them pull in more money as they leave Nike after their 5 year deal.

One of the worst-kept secrets in football was officially confirmed on Monday with the news that Adidas will replace Nike as Liverpool FC’s kit supplier later this year.