The cleverness in the Labour Party’s branding is that it was hardly clever at all. The party stuck largely to a one-word slogan that could be easily adapted. They used it across signage and ...

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In July of 1996 the draft manifesto was launched, under the slogan 'New Labour, New Life for Britain'. After polling the party's membership, Labour issued five early pledges: reduction of class ...

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But he will add that slogans such as "growth, growth, growth" must be backed by action on strategy and policy. "To get growth going, we must get the flywheel of the economy turning," he will say.