At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

LEGO Transforms Legendary Rock Band Into Custom Set originally appeared on Parade. LEGO is ready to rock! The popular building toy brand is also home to a chain of global theme parks and resorts, and ...

Joss Ivanwood, a Lego creator with over 175k followers on Instagram, utilized a pre-designed construction kit from the ...