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The hunting world got a jolt this month when news broke about the sale of Kuiu , that go-to brand for ultralight gear that's become a staple for serious backcountry hunters. At first glance, it look ...

Kuiu camouflage was created by Sitka’s founder. Its larger patterns were designed to break up the human form at longer distances. Kuiu’s newest camo offering is Valo, which may be the company’s most ...

DIXON, Calif., Dec. 8, 2025 /PRNewswire/ -- High-performance hunting gear and apparel brand KUIU Ultralight Hunting announces it has been acquired by an investor group comprising conservation-driven ...

Kuiu’s sale to a private equity group seemed like typical outdoor industry news, at least until it was revealed that one person linked to the group has a mixed track record on public-land conservation ...

SAN FRANCISCO, Dec. 8, 2025 /PRNewswire/ -- Main Post Partners ("Main Post"), a leading private equity investment firm with experience partnering with high-growth enthusiast brands, today announced it ...

The company now operates four retail locations Kuiu CEO Melissa Woolf will continue to lead the business Kuiu was founded in 2011 Main Post Partners has sold Kuiu, a Dixon, California-based technical ...

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Former 49ers linebacker Jason Hairston, 47, died on Wednesday. It was later revealed that Hairston took his own life. “We are shocked and saddened to announce the tragic passing of KUIU founder Jason ...