One farmer's harrowing story exposes the tech takeover of America’s heartland, and the fight to reclaim the keys.
John Deere recently unveiled its new autonomous tractor that's ready for large-scale production. The tractors will be able to operate without a driver vis mobile device. While the farming industry has ...
John Deere (NYSE:DE) unveiled new autonomous machines at CES 2025. The company said it expanded its technology across agriculture, construction, and commercial landscaping. The company's ...
In the glow of dawn, the familiar green silhouette of a John Deere sprayer glides over a furrowed field. Jets of carefully mixed herbicides sprinkle the fallow ground while the operator patiently ...
John Deere is taking the Internet of Things out into the field by developing new technologies and embracing existing ones to boost the efficiency of prepping, planting, feeding and harvesting with the ...
John Deere's latest decision to pull hundreds of positions out of Iowa plants lands like a body blow in a state where ...
John Deere's latest round of layoffs in Iowa is colliding head on with its decision to pour tens of millions of dollars into ...
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The company designs a VR demo to walk reporters through the experience of planting crops -- all the way down to the seed level. Shara Tibken was a managing editor at CNET News, overseeing a team ...
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John Deere is sending VR headsets with virtual tractor demos for CES 2021, as the tech industry tries to figure out how to make virtual product demos feel real. Shara Tibken was a managing editor at ...