As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

By forgoing the iconic Prowler badge in favor of a new letter logo and introducing vibrant color schemes, Jaguar is making a statement. The Type 00 isn’t just a concept car; it’s a manifesto ...