Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

Of all the makeup brands — and there are far too many to count — only one consistently dominates beauty editor conversations.

Transform your routine with IT Cosmetics’ best-selling, easy-to-use makeup essentials, including a full-coverage, shine-controlling foundation and buildable eyeshadows for a natural, flawless look.

This (on Sale) It Cosmetics Set Gives You a Flawless No-Makeup Look With Only 2 Products Want a gorgeous no-makeup look with only two products? Get ready to glow with this IT Cosmetics 3-Piece Set, on ...

Finding the perfect foundation has always been a challenge for me. Between hyperpigmentation, oily skin, and yellow to neutral undertones, I struggle to find a foundation that addresses my issues ...

Waterproof makeup is formulated using film-forming agents that bind pigment to the skin more aggressively than traditional cosmetics. These products often rely on silicones, waxes, polymers, and ...

The once vibrant colour cosmetics category is now seemingly muted, tasking beauty giants to come up with a turnaround plan. “Makeup was one of the fastest-growing categories coming out of the pandemic ...

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...