Let's test this. I've just opened the Instagram app on my iPhone and counted 14 (fourteen) instances of ads, suggested posts, and sponsored content, in the first 16 posts on the top of my feed.

Instagram is expanding its Marketing API, making it easier for advertisers to run partnership ads with creators, brands, and ...

The reason for this question is because Hallden says the sponsored content in her Instagram ... was initially pointed in the direction of Instagram's ads help page. They later send this statement ...

In other words, every #sponsored or #ad Instagram post, Snapchat story or tweet Jenner posts is worth the equivalent of $1 million of traditional ad spending, based on her hefty social following ...