Imagine you’re blindfolded in an archery contest. How likely are you to hit your target — or any target? Obviously, you’d be unlikely to succeed, and any accuracy would be pure luck. Like archery, ...

Developing a successful business plan requires a thorough understanding of the market in which you operate in. One crucial aspect of this understanding is identifying and capitalising on market gaps.

Some brands just seem to get you, don’t they? Like they’re speaking directly to you, tapping into exactly what you need and when. Actually, there’s no big secret to that; it’s all about understanding ...

Influencers have become pivotal in shaping consumer perceptions and driving brand awareness. Identifying the right influencer for your business can significantly amplify your marketing efforts through ...

Product-market fit is paramount for startups, serving as the bedrock for long-term success and attracting investor capital. Target market identification and continuous data-driven strategy adjustments ...

One of the first steps for any new business, along with creating that all-important business plan and finding the financial support needed to implement the plan, is the creation of a marketing plan.

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

The what and why behind aligning your product with growth goals How to align your product with your growth goals Growth is the ultimate goal for any company. Whether it’s increasing revenue, expanding ...