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IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall

In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...
The Financial Express on MSN

IPL 2025: The money, the ads, and the battle for brand supremacy

As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on ...