How to use customer acquisition and retention goals in Google Ads

Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...
Search Engine Roundtable

New Google Ads Customer Match For Google Analytics Audiences

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...
Search Engine Roundtable

Google Ads Customer Match Data Uploads Changes Coming April 1

Google sent out emails to some advertisers and also posted on its blog about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer ...
Search Engine Land

Google Analytics enhances remarketing with Customer Match integration

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...
Enid News & Eagle

Audiencerate Achieves Google Customer Match Partner Status, strengthening its role as a Global Data Provider

Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been officially awarded by Google as a Customer ...