Google Analytics has long been a trusted tool for this purpose, offering a wealth of information about website traffic and user behaviour. However, the sheer volume of data available can be ...

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...