Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's ...

Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with ...

Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities for high value ...